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What Type of Signs are Best for Your Business?

Signs are a very important component to your business, both those posted outdoors and those on the interior of your building. Exterior signs leave the first impressions for a potential customer about your business, so it’s critical that your sign makes a favorable impression on the viewer. Ideally your outdoor sign will quickly communicate to viewers what your company is all about, offer clarity to new and existing customers, and hopefully attract new business that will be brought right to your doorstep.

Interior signs can be just as important, because they generally provide directions or other information needed by people who are already in your building, and need to find your business. The worst possible scenario would be that your exterior sign brings in a lot of potential new customers, but your interior signs are so confusing that most of them get lost before actually connecting with you. Here are some tips on choosing the best exterior and interior signs for your company.

Exterior business signs

The main types of exterior signs include LED or lighted signs, channel letter signs, pole signs, monument signs, and neon signs. The kind of exterior signage that will work best for your business depends on a number of factors. Chief among these factors are the location of your business, the hours of operation, the design and style of your sign, the materials it’s made from, and the kind of expert installation that you’ll need for your exterior signs.

For example, if your business will be open late at night, you may want to consider neon or LED signs, which can serve as a beacon to potential customers and light their way. If your business is located in a very busy section of town, you’ll need to choose an exterior sign which somehow stands above all the others nearby, such as a pole sign. Once you’ve decided on the kind of sign you want to use, that choice will probably dictate the materials you’ll need, although the style may still leave you plenty of room for creativity.

Interior business signs

Signs used on the interior of your building are most often of the following types: directional signs, wall signs, vinyl signs, menu boards, and office signs. The specific type you choose for your business will depend on what you need to accomplish with your signage, in other words what your sign needs are. The interior design of your signs will largely be a function of whether you need to provide directions to clients, identify office occupants, or simply alert people to various facts about your business, such as its operating hours. The type of interior signs you choose should be strongly related to the functional need for those signs, and those will always be the best signs you can use for your business.

Whom to contact

If you’re having trouble deciding on which types of interior and exterior signs to choose, please do contact us at Mello Signs of Fort Worth, TX. We are always glad to talk signs, and we’ll be very happy to answer any questions you may have, or to provide you with a free quote.

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