November and December are some of the busiest shopping seasons for businesses. Retailers can use signage to maximize efforts to get customers into their store. Here are some simple ways you can use holiday signs inside your store and out to make your store stand out and provide a better shopping experience for your customers.
Giving customers directions to find specific products through signs is like having a sales associate directing traffic. Place interior signs front and center to guide people through your store. Give customers information through directional signs to help them feel more in control of the experience and to provide relief to busy associates.
Fill up your windows with beautiful signs that advertise new products and sales to entice them to come into your store. Exterior signs can highlight special deals that will catch people’s eyes as they drive by. Use bright colors with simple fonts that are easy to read for best results.
Use your signage to promote your business on social media. Advertise your Facebook or Instagram handle and use hashtags to get customers to take pictures of themselves and post on social media. Suggest customers follow you on social media for special deals and more information about your services. You want customers to remember you after the holidays also!
Put up bright holiday signs that help customers get in the shopping mood. Be festive. Use phrases that remind your customers about the reason for the season and that play on their emotions, for example, “home for the holidays”, “holiday cheer”, or “New Year’s resolutions”. Emotional shopping can generate sales.
No matter what type of signs you use during the holiday season, make sure to incorporate your brand into your messaging. You want customers to remember your name after the holidays. Stay consistent whether you’re designing pylon, lighted or pole signs for the exterior. Use the same fonts and colors on your interior directional signs, window graphics, and wall signs.
Space can be at a premium during the holidays. Incorporate new types of signs into your landscape to make customers take notice. Add floor decals to your interior that can guide customers to specific locations. Decorate the exterior awnings. To stand out in a crowded market, you have to make sure you can be found.
Contact Mello Signs today to receive your custom quote!