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3 Things to Keep in Mind with Interior Directional Signs

Inviting people to your office means welcoming them into your “home.” Providing them the comfort of knowing where they are going is important.  Good directional signs make it easy for visitors and/or customers to successfully find their way through your business or office. Appropriately known as wayfinding signage, an integral part of environmental design, these signs prevent frustration by providing clear directions. Effective directional signs get people to the right place quickly, creating a good customer experience, and may even help your business grow for that very reason. 

Effective informational signs helps create an efficient and pleasant atmosphere for people at your retail location, hotel, museum, shopping mall or other business space. Good wayfinding signs ensure you comply with the law (ADA and OSHA regulations, for example) and keep clients and employees safe while they navigate your office, hospital, conference center or entertainment venue. Here’s how to create ideal directional signs that will enhance your business’ effectiveness and keep people coming back.

Tips for Successful Wayfinding Signs

1. Focus on Clarity
“Keep it simple,” is great advice in many walks of life, and its paramount in good directional signs. Use the most universal language or symbols possible. Keep the design clean and un-crowded, using sufficient blank space between words and lines of text. Use a crisp typeface or font, (sans-serif is ideal in most cases) and significant contrast between text and background color, for easy readability. Part of clarity is location, meaning the sign should show up at the proper point in the customer’s journey. Walk through your office and plan where signs should go to keep visitors on the path to important points and/or facilities in your building.  

2. Customize for Your Business and Industry
Corporate identity can be reflected in your practical, directional signage. You can use color coding to direct visitors to different departments or specific hospital units, for example. In healthcare, using layman’s terms in hospital wayfinding makes signage more useful (and visits less stressful) for patients and their relatives. It’s likely that this advice works in most business and public buildings. If you’ve ever been lost at the mall or an airport, you know the frustration and anxiety of dealing with poor signage in a complex environment. In a retail setting, like a mega-mall, your overarching goal is to “transform consumer needs and desires into purchases,” and clear signage is a big part of that. 

3. Originality is Appreciated
Provided you maintain a clear message, you can be creative with directional signs. Remember that it’s crucial to make sure that everyone “gets it.” Think about websites you’ve visited. It’s likely that you enjoy individuality in design, but you won’t appreciate it if a site tries to re-invent the wheel, (by hiding the navigation menu, for instance.) Similarly, signage in the real world needs to follow certain conventions, so it’s easily understood. By adding a creative twist, however, you can create a memorable visit for your customer.

Local Experts in Interior and Exterior Signs
Even with today’s wide usage of  high-tech, digital navigation, physical signage is still crucial. We hope you’ll use these tips to order up some terrific directional signs for your business. Let our full-service sign shop be your resource, helping you to create the signs you need. Contact Mello Signs, your trusted Texas sign shop in Fort Worth, today.

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